The Psychology of Giving: Influence, Motivate, and Move Donors to Action

While philanthropy can be deeply rewarding, donors often face unexpected challenges when making thoughtful and practical decisions about giving. In this interactive session, we'll explore how donors think about giving and the psychological, social, and emotional factors that shape their choices.

From peer influence to emotional triggers to incentives and commitment strategies, participants will gain valuable insights into what truly drives donor behavior. Attendees will leave with practical, evidence-based techniques to apply immediately to elevate their fundraising efforts and maximize impact. We will incorporate a variety of techniques designed to make the learning experience dynamic and applicable.